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Resume

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Hunter Leibler

h.leibler@gmail.com | 678-994-2089 | www.linkedin.com/in/hunterleibler

Bio

I am a marketing and digital communications professional with 3-4 years of experience in corporate and agency environments. With a background in internal communication from Delta Air Lines, copywriting from Atlanta Magazine and Atlanta Parent Magazine, and social media management experience, I strive to deliver recognizable and engaging content. Collaboration and critical thinking are part of my ability to navigate the best communication solutions to connect with audiences.

 

While obtaining my master’s degree at Agnes Scott College, I focused my digital communication studies on new and emerging marketing strategies to grow and maintain corporate branding. This includes research into influencer marketing, competitive and sentiment analysis, and managing projects and campaigns.

Education

Agnes Scott College, Decatur, GA                                                                          Expected July 2020

Master of Arts, Writing and Digital Communication

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Georgia State University, Atlanta, GA                                                                           May 2018

Bachelor of Arts, Journalism concentrating in Public Relations

Minor in English

Experience

Delta Air Lines                                                                                                              Atlanta, GA

Marketing Coordinator, Contractor - Global Employee Recognition               April 2019 - March 2020

  • Created training and strategy campaigns that complied with brand guidelines for leaders about increasing employee relations cross-divisional and enterprise-wide    

  • Co-managed vendor relations to effectively increase positive employee relations and net promoter scores; this effort supported Delta’s Human Resource division winning Best HR Practices Supporting All Employees in the Workplace Award 2019 from the Global Business Travel Association

  • Supported project management efforts with improving leaders’ behaviors and actions by bringing a new vendor into the company; this includes event planning and training workshops aimed at frontline leaders and corporate managers.

  • Launched new Workplace group for Global Employee Recognition that is aimed to educate leaders and drive Delta’s mission and goals of the 4 Essential Behaviors, Rules of the Road, and Core Values with our only internal two-way communication channel

  • Educated internal stakeholders on best practices on how to build teams that are based on trust, appreciation, collaboration to decrease the burnout effect and increase innovative thinking

Full Tilt Consulting                                                                                     January 2019 - April 2020

Public Relations Assistant                                                                                        Roswell, GA

  • Managed social media and created copy for three accounts across four platforms (Facebook, Instagram, Twitter, LinkedIn) and provided social media insights on all four platforms to provide monthly content marketing analytic reports

  • Curated media impression lists via Cision for client reports

  • Created paid advertisements for PRSA’s 40 Under 40 2019 Awards

  • Photographed clients for proprietary social media content to provide organic content of over 50 pictures for the client’s upcoming quarter

  • Assisted with market research on local competitors for a request for proposals

Clarion UX                                                                                               August 2018 - November 2018

Digital Marketing Specialist                                                                                        Kennesaw, GA

  • Managed and created copy for five accounts across three platforms (Facebook, Instagram, Twitter) for owned media for five tradeshows

  • Maintained a strong social following, even during off-season tradeshow events

  • Created flyers with original graphic design content to promote events and auctions during the tradeshow

  • Wrote press releases, executive memos, media briefs about upcoming trade shows for local event listing sites and news sources

  • Updated company websites with new vendor listings using SpearTek and Site Factory

  • Used software such as Salesforce Pardot for email marketing and AgoraPulse for social media management

  • Generated sales leads by engaging with tradeshow vendors

Atlanta Magazine                                                                                        January 2018 - April 2018

Editorial Assistant                                                                                                      Atlanta, GA

  • Published two articles: “As two Atlanta animal shelters launch expansions, here’s how you can give back” and “How Atlanta artist Greg Mike came up with his most iconic character” along with four "5 Atlanta events you don't want to miss"

  • Fact-checked articles, including research, phone calls and emails. Called multiple celebrities, artists, chefs and more

  • Compiled new restaurant openings for “Fresh on the Scene” digital content for Foods

  • Assisted with a cover photo shoot for the May issue featuring band St. Beauty

  • Collected beer samples for June’s cover. Obtained another byline from the cover story “The rise of Georgia beer” for my contribution of contacting breweries and collecting sample beer cans for the middle spread and expanding the public relation contacts for the magazine

Skills

  • Hard Skills: AP style, Adobe Creative Cloud, Cision, basic HTML/CSS, copywriting and editing, Microsoft Project, advertising, WordPress, vendor management, Hootsuite, SproutSocial, Google Analytics, paid social advertising, brand management, KPI and ROI tracking, marketing analytic reporting, basic accounting, crisis communication, campaign creation and management, project management

  • Soft skills: team collaborator and leader, interpersonal communication, delegation, fast and continuous learner, innovative thinking, sprint logging and Human Centered Design process, enneagram 5w6, cross-division collaboration, creative and strategic problem solving

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