Media Kits
Putting all the information in one convenient place.
These media kits were created during my undergraduate time at Georgia State University for my PR Campaigns core class and Communication Consulting (graduate-level taken during undergrad) elective. The Goodwill of North Georgia and GARP were real clients that our team was given the opportunity to find a solution to their digital marketing needs.
The Goodwill of North Georgia
Goodwill of North Georgia seeks to more actively promote its mission of providing job placement and training services to job seekers in the local area. Along with its goal of providing more promotion for its mission, Goodwill of North Georgia seeks to increase its social media engagement by 50%.
GARP
Georgia Animal Rights Protection (GARP) seeks to involve younger volunteers, increase social media interaction and promote its mission of abolishing animal exploitation and suffering. GARP currently has 30 active volunteers and would like to become more involved in on-campus relations and recruitment. The target audience for this campaign is 18 to 24.
The High Museum of Art, Atlanta
The High Museum of Art Atlanta is looking to reach out to younger generations to increase interest in the museum and gain potential donors from the younger audience. In order to raise awareness, we have created a gala that targets high school seniors and college students.