I'm a content strategist who's most competitive with myself.
I am a marketing and digital communications professional with 3-4 years of experience in corporate and agency environments. With a background in internal communication from Delta Air Lines, copywriting from Atlanta Magazine and Atlanta Parent Magazine, and social media management experience, I strive to deliver recognizable and engaging content. Collaboration and critical thinking are part of my ability to navigate the best communication solutions to connect with audiences.
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While obtaining my master’s degree at Agnes Scott College, I focused my digital communication studies on new and emerging marketing strategies to grow and maintain corporate branding. This includes research into influencer marketing, competitive and sentiment analysis, and managing projects and campaigns.
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I enjoy working hands-on the operation and seeing the effectiveness of a digital campaign and how we can improve. Constantly learning from data and team members. Being part of a strong, diverse team that works together to collaborate and provide a variety of perspectives is important.
I focused on new + emerging marketing strategies to grow and maintain corporate branding.
Being part of a strong, diverse team to constantly learn from data and perspectives to work together to collaborate on projects is important for me.
Education
2020
Agnes Scott College - Master's Degree in Digital Communications
Critical Communication
Web Writing and Editing
Project Management
Web Design
Visual Thinking
Persuasive Writing
Digital Journalism
Human-Centered Design & Implementation
Developing Social Media Content
Systems + Critical Thinking
Creative Writing in the Digital Age
2018
Georgia State University - Bachelor's Degree in Journalism, concentrating in PR
Media Writing
Public Speaking
Foundations of Media Research
Advance Media Writing
Communication Law & Regulation
Media, Culture and Society
Literary Editing & Publishing
Digital Journalism
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Feature Writing
P.R. Campaigns
Practical Grammar
Editing for Publication
P.R. Techniques
Business Writing
Applied Graphic Communication
Honors English
Experience
November 2020 - Present
Crawford & Company, Atlanta
Marketing Communications Specialist, Internal Communications
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Executing communications strategies and tactics in support of the company's priorities. Communications should elevate Crawford's brand and inspire to enable brand stewardship with employees and partners.
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Implementing and overseeing communications programs, both internal and external, that effectively describe & promote the organization and its solutions and keeps employees engaged and informed
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Provide copywriting and project coordination for all areas of the company including but not limited to: intranet, social apps, press releases collateral, newsletters, presentations, advertisements, executive and internal communications, and special events
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Drafting, editing, formatting, and issuing weekly U.S. newsletter and issuing company-wide communications for executives and business unit functions
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Execute social media tactics using social media management platform
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Implementing internal communications campaigns, manage email lists for an internal communications platform, and general proofing for marketing collateral
April 2019 - March 2020
Delta Air Lines, Atlanta
Marketing Coordinator, Global Employee Recognition
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Created training and strategy campaigns that complied with brand guidelines for leaders about increasing employee relations cross-divisional and enterprise-wide
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Co-managed vendor relations to effectively increase positive employee relations and net promoter scores; this effort supported Delta’s Human Resource division in winning Best HR Practices Supporting All Employees in the Workplace Award 2019 from the Global Business Travel Association
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Supported project management efforts with improving leaders’ behaviors and actions by bringing a new vendor into the company; this includes event planning and training workshops aimed at frontline leaders and corporate managers.
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Launched new SkyHub (Workplace) group for Global Employee Recognition that is aimed to educate leaders and drive Delta’s mission and goals of the 4 Essential Behaviors, Rules of the Road, and Core Values with our only internal two-way communication channel
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Educated internal stakeholders on best practices on how to build teams that are built on trust, appreciation, collaboration to decrease the burnout effect and increase innovative thinking
Contact Me
(678) 994-2089