There's a lot of valuable information in social media statistics. There's always some risk when you add a new person to manage a social media account; maybe followers won't interact in the same way and impressions are lower, maybe the content curation doesn't resonate with the audience. There's a lot of different variations of what can go wrong. 

 

However, I attempt to continue on what works really well while adding newer elements. Posting at different times, regulated hours versus "random" times. Introducing new and trendier content that might resonate well with a younger audience. Maintaining a following is just as important as growing the audience. 

 

While using statistics and insight tools to really analyze the growth and performance of each account, I hope to really turn your social media profile into a reputable brand.